Hotel Rooms by the hour
The hospitality industry is getting very creative in coming up with new niche markets in an already saturated market. The hotel accommodation segment is really standing out in this regard. On Valentines Day 2012, we tweeted and spotted hotel packages for threesome getaways on wish.co.uk for the open-minded. This week we find another contender Day Use Hotels hitting a niche market, offering a guide to boutique hotels that sell rooms by the hour.
Targeting business people and lovers, Day Use Hotels has 200 hotels spread across Europe offering rooms by the hour. The rates vary based on time slots ranging from 3hrs to 7hrs and offer 30% to 70% off the standard full day room rate.
Discreetness is exercised with reservation confirmations made via SMS opposed to credit cards while payments are made at the hotels.
Day Use Hotels also have a iPad and iPhone app for the more mobile clientele.
Proving that even in the most saturated markets such as the hotel accommodation segment have definite niche opportunities. Ideal concept to introduce into other markets and areas of the globe.